apply.fallflavours.caExpression of Interest - Fall Flavours Food & Drink Festival 2024

Expression of Interest - Fall Flavours Food & Drink Festival 2024 Home About Apply Now Coming Soon | Fall Flavours Food & Drink Festival Expression of Interest Contact Expression of Interest Home Uncategorized Select Page Apply Now Eligibility Information for Fall Flavours Food and Drink Festival Funding Applications will be received until May 10th, 2024 (5:00 PM AST). What is the 2024 Fall Flavours Food and Drink Festival? The 2024 edition of the Fall Flavours Food and Drink Festival will be the annual showcase of the fall culinary tourism industry on Prince Edward Island. Celebrating its 16th year of showcasing Canada’s Food Island to the world, the festival will run from September 26th – October 12th. As part of the Fall Flavours Expression of Interest process, private sector entities, regional tourism associations, destination management organizations, Indigenous communities, and other not-for-profit organizations including underrepresented groups registered to operate on Prince Edward Island – with proven capacity to deliver on event concept – are invited to submit an application to develop and host an innovative, culinary-themed experience(s) as part of the Fall Flavours calendar of events. All Fall Flavours Food and Drink Festival event applications will be evaluated by their alignment with the Festival’s primary objectives: Further enhance Prince Edward Island’s distinction as Canada’s Food Island” through our premium, world-renowned local products and offerings including but not limited to mussels, oysters, lobster, beef, potatoes, dairy, and beverage. Events or experiences that drive incremental visitation to Prince Edward Island. Enhanced programming and culinary product offerings that showcase innovative, authentic, and representative events or experiences which also drive critical mass. Who is eligible to apply to host a Fall Flavours event in 2024? Private sector entities, regional tourism associations, destination management organizations, Indigenous communities, and other not-for-profit organizations including underrepresented groups registered to operate on Prince Edward Island – with proven capacity to deliver on event concept. Partnerships are encouraged for events in 2024. Individuals are not eligible. What type of events are you looking for? The Fall Flavours Food and Drink Festival is looking to hear your imaginative and innovative new ideas of how to best celebrate Prince Edward Island’s unique people, places, and plates! Past examples of successful Fall Flavours Food and Drink Festival events have included curated wellness weekends at hospitality accommodations, the hosting of a culinary celebrity at a local food and drink establishment, and those that have integrated educational, recreational, or generational concepts into the experience. Fall Flavours is seeking proposals for events of all types from intimate, hands-on experiences to larger events with the potential to draw significant off-Island visitation such as: Workshops & Learning Events – hands-on demos, cooking classes, farm-to-table, intimate dinners, cocktail parties, brunches, walk-around tastings, culinary weekends, etc. Communities & Cultures – locally-focused food & drink events, and/ or hospitality experiences, outdoor-wellness style programming, authentic hospitality experiences or tours. Community-focused culinary events or experiences must demonstrate the ability of partnerships with other organizations or accommodation partners. Demand Generating Events – Large-scale events driving significant impact, visitation and overnight stays on PEI while exemplifying the key objectives for the Fall Flavours 2024 Food & Drink festival. New for 2024, Fall Flavours is soliciting demand-generating events of 1000+ attendees. Unique Events & Experiences – New events, experiences or product offerings are encouraged to apply for Fall Flavours Funding. Curated Overnight Stays – culinary-focused programming at a licensed accommodation. Multi-day culinary or culinary-experienced focus programming. Do you want to workshop your idea? Reach out to set up your creativity call or attend the Fall Flavours virtual info session on April 24th at 2:00PM. If your idea consists of various partners, we can help you develop your event idea for the Expression of Interest! Click here to register for the information session. We’re here to help you be successful! Email info@fallflavours.ca. What should be included in my Expression of Interest Application? Your application should include the following information: Business or corporate name, proposed date, host venue(s), contact information, core PEI food and/or drink products included, detailed event information, menu / offering overview, event budget, level of partnerships included in your event, funding request including demonstrated need for the assistance including impact on the PEI tourism sector. Is the Fall Flavours Food and Drink Festival responsible for marketing my event? All approved Fall Flavours events will receive individualized marketing materials and promotional benefits as part of the Festival Marketing Strategy, including but not limited to social media graphics, full website listings, menu templates, and more. Successful applicants are also strongly encouraged to promote their event on-site and online using pre-approved marketing assets. Fall Flavours Food & Drink Festival Virtual Information & Creativity Sessions Fall Flavours will be hosting a virtual information session on April 24th at 2:00 PM. This is a great opportunity to hear about the 2024 festival. To register for this info session, please click here. I have more than one idea in mind. May I enter more than one submission? Absolutely! There’s no limit on the number of applications an organization can submit. In fact, both partnerships and the clustering of events are encouraged. What is the funding model and how does it work? The purpose of Fall Flavours Food and Drink Festival funding is to mitigate event operator risk, and to encourage industry innovation. The level of funding for events will be measured by their alignment with Fall Flavours Food and Drink Festival priorities, the capacity to execute, marketability, economic impact to PEI, and the measurement to drive visitation to Prince Edward Island. Applicants must demonstrate ability to generate additional revenue outside of Fall Flavours Food and Drink Festival support. Revenue sources may include but are not necessarily limited to ticket sales, sponsorship, vendor partnerships, or merchandise. While we appreciate all who express interest in the Fall Flavours Food and Drink Festival and proceed with an application, not all submissions are guaranteed to receive funding and acceptance as an official Fall Flavours event. My event idea doesn’t require funding support. May I still participate as an official Fall Flavours Food & Drink Festival event? Yes! Financially self-sufficient concepts may still submit their concept for consideration as an official Fall Flavours Food & Drink Festival event, which will still come with full operational and marketing support from the festival. What else do I need to know before preparing my event submission? Successful applicants will be included in Fall Flavours Food and Drink Festival marketing campaigns and initiatives, though applicants are certainly still encouraged to budget internally for any event-specific advertising expenses that will assist in the promotion of your concept. Approved events are required to use the Fall Flavours Food & Drink Festival ticketing system. Any physical hardware or software for ticket scanning or support will be provided. Ticketing service fees will be added at time of purchase to cover administration expenses. Event submissions shall demonstrate their proposed measurements of success to support the investment from Food Island Partnership. Metrics may include ticket sales, attendance, revenue, overnight stays, impact on the tourism...